Sr Segment Marketing ManagerAPPLY NOW
The Senior Segment Marketing Manager will develop and implement marketing communication strategies and go-to-market plans. A successful candidate must be able to partner, engage and work well with various internal departments including Acquisition Marketing, Loyalty Marketing Business Owners, Revenue Teams, Brand Marketing, Operational CRM, and Consumer Insights. The Senior Segment Marketing Manager will also work closely with outside agencies who support our CRM programs. The Senior Segment Marketing Manager is customer-centric in his/her approach, has a strong knowledge of CRM tools/systems, strong analytical skills and is an excellent marketing communications professional.
Enterprise Core Competencies
Requires competency in customer focus, change & innovation, strategic thinking, relationship building & influencing, results focus and inspirational leadership.
Duties and Responsibilities:
Partner with Strategy and Customer Experience Managers to develop and implement retention and recognition marketing communication plans to effectively address the business objectives and opportunities based on a thorough understanding of the Bases’ Customers, markets, and business goals.
Write clear and concise briefings for project teams. Manage the intake through feasibility processes to secure necessary resources and support from internal and external stakeholders to execute the campaign plan.
Develop marketing strategies to engage and reward T-Mobile’s customer base.
Lead campaign development and implementation supporting retention and loyalty programs.
Work with cross-functional teams to create unique and compelling Customer experiences.
Help to identify detailed executional requirements, and lead the end-to-end implementation of CRM marketing campaigns.
Identify marketing communication strategy for predefined target audiences, write creative briefs, and manage partner relationships to deliver the best in class marketing communications.
Develop creative/offer test plans.
Identify the specific campaign KPIs and make sure necessary campaign reporting is in place to measure the effectiveness and ROI and optimize campaign results.
Work with brand/creative teams/resources to deliver campaigns.
Strong direct/data base marketing skills required.
5+ years marketing strategy and loyalty program communications with implementation experience including partnering with brand, sponsorships, third party partners, advertising agency and business owners.
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution.
Ability to develop go-to-market plans and business cases and communicate succinctly.
Excellent written and verbal communications skills; effectively communicates with all employee levels and levels of management.
Attention to details and strong project management skills.
Experience with developing and engaging agency relationships to execute marketing campaigns.
Solid business knowledge as it relates to wireless and consumer electronics.
Team player with strong relationship acumen.
May lead/mentor less experience peers.
Bachelor’s degree required.
WE EVEN DO BENEFITS DIFFERENTLY.
Medical, dental, and vision are just the start. We also offer health pro consultants, flexible spending accounts, and more.
PAID R & R
Kick back with paid time off. We want you to have flexibility, convenience, and control over how you recharge.
IT'S ALL ABOUT YOU
We've ditched old-school performance reviews for a tailored approach to career health that includes training for better career and leadership skills.
SWEET COMPANY DISCOUNTS
Naturally, we offer steep discounts on our consumer rate plans and all the fantastic accessories we carry.
HELP WITH THE FAM
Kids rock. But child care, adoption, and surrogacy aren’t cheap. We offer programs that help reduce those burdens.
Options include a 401(k) plan, an annual Employee Stock Grant, and a purchase plan that gives you the chance to grab T-Mobile stock at a discount.
ARE YOU A GOOD FIT FOR OUR TEAM?APPLY NOW
What's it like to work at T-Mobile?Find out
“The most amazing company ever!”
Current Field Sales Recruiter in Waterville, ME
Ability to think outside the box and bring your own personal best to your career. Tons of communication and flexible to change with customers and employees needs. Fun, fast pace, fantastic people!
We move very fast, you have to be able to roll with it and be excited by change. Thing are not always flawless, but there is tons of support as we grow and change.
Advice to Management
John is the best CEO! Keep communicating, keep things fun, let's be number one!
“Great Work & Great People!”
Current Diversity & Inclusion Field Program Manager in Albuquerque, NM
Culture, leadership, growth, flexibility, & benefits
None, I love it! I can't think of any right now.
“One of the best jobs I’ve ever had”
Former Anonymous Employee in Bellevue, WA
Managers (at least mine) actually listened to and advocated for their employees. Great pay. Nice perks. Good culture -- people didn't seem miserable.
As with any big company, can take a while for things to get done. Lots of layers, etc. But definitely moves faster than other big companies I've worked for.
Advice to Management
Don't advance those mid- to senior mgrs who just go through the motions. Do more to keep smart, talented people on board.
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 58 million wireless subscribers and provides products and services through 70,000 points of distribution.
We Take Equal Opportunity Seriously - By Choice
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.