Sales

Sr. Manager @Work Marketing Automation

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As the lead for marketing automation, you’ll architect and manage the @Work demand funnel, lead nurturing programs, and pipeline measurement and analytics, with an emphasis on growing our business with ROI positive campaigns. You’ll work cross functionally to ensure we have the right technology infrastructure, business processes, and analytical tools in place to analyze lead flow and funnel economics. You’ll partner with sales to optimize conversions, deliver key insights and recommendations, and set MQL, SQL, and revenue targets each quarter.

STUFF WE'LL
TRUST YOU WITH
YOUR RESPONSIBILITIES
  • Strategy development. Develop segmentation strategy, target prioritization and multi-channel treatment strategies (touches, messaging/ content assets, CTAs/ journeys) for priority segments to effectively drive lead/ opportunity pipeline.
  • Campaign Design and execution. Design, implement and implement and optimize campaigns.
  • Lead scoring & management. Own and optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development and sales for qualification and for increasing efficiencies and conversion rates.
  • Technology. Oversight and support of our marketing automation system and supporting technologies including Pardot, and the interactions with other integrated systems such as CRM, data quality and augmentation sources and more. Work closely with sales operations to ensure Salesforce.com meets the needs of marketing.
  • Data integrity. Ensure accurate and timely synchronization between Pardot and Salesforce.com databases, and other internal and 3P data sources. Ensure processes and best practices are in place to maintain the integrity of the Pardot data.
  • Reporting and analysis. Define business analytics and create dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall business performance. Analyze data and provide recommendations for marketing effectiveness.
STUFF YOU TELL
PEOPLE AT PARTIES
YOUR QUALIFICATIONS
  • 5+ years’ experience in marketing; 3+ years in demand marketing or marketing operations, preferably in a technology, services or software business with experience in both enterprise and SMB.
  • Technical Degree (economics, engineering, statistics) strongly preferred.
  • Advanced user of advanced marketing automation systems like Pardot, Marketo or Eloqua.
  • Strong working knowledge of salesforce.com CRM
  • Experience in data cleaning and governance, managing SLA for lead generation, and implementing attribution and lead scoring.
  • Experience and track record of running highly sophisticated and scalable marketing operations and technology environments.
  • Demonstrated results in improving sales pipeline/funnel close and conversion ratios.
  • Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives.

Personal Characteristics:
  • Excellent team player, who values other views and can earn stakeholder confidence quickly and exert influence.
  • Strong problem solving and analytical ability, with track record of “test & learn” mindset.
  • MUST be driven by “making the number,” and have a strong affinity for sales team success.
  • A customer-centric view with a passion for gaining customer insights and translating insights into strategies.
  • Ability to multi-task and work in cross-functional, fast-paced environments with the pressure of multiple deadlines, multiple partners/ vendors and complexity.
  • Experience and desire for working in a start-up environment, contributing to developing business infrastructure and aggressively scaling a high growth business.
  • Exceptional communication skills, including proven success with executive presentations that requires taking complex data sets and boiling down into meaningful insights.
  • A passion for both sales and marketing, and building strong external partner and industry relationships.
POSITION POSTED FOR
26 DAYS
CANDIDATES THAT HAVE APPLIED 32
POSITION DETAILS

79694BRReq ID

SalesDepartment

YesTravel Required

1Position(s) remaining

WE EVEN DO BENEFITS DIFFERENTLY.

Check out what we have to offer

Health Benefits

Health Benefits

Medical, dental, and vision are just the start. We also offer health pro consultants, flexible spending accounts, and more.

Paid R&R

PAID R & R

Kick back with paid time off. We want you to have flexibility, convenience, and control over how you recharge.

It's all about you

IT'S ALL ABOUT YOU

We've ditched old-school performance reviews for a tailored approach to career health that includes training for better career and leadership skills.

Sweet Company Discounts

SWEET COMPANY DISCOUNTS

Naturally, we offer steep discounts on our consumer rate plans and all the fantastic accessories we carry.

Help with the Fam

HELP WITH THE FAM

Kids rock. But child care, adoption, and surrogacy aren’t cheap. We offer programs that help reduce those burdens.

Investment Options

INVESTMENT OPTIONS

Options include a 401(k) plan, an annual Employee Stock Grant, and a purchase plan that gives you the chance to grab T-Mobile stock at a discount.

WHAT TO EXPECT WHEN APPLYING FOR A JOB
Job Location 3625 132nd Ave SE Bellevue, WA 98006
CHECK YOUR COMMUTE
Driving
Walking
Bicycling
Public Transit

ARE YOU A GOOD FIT FOR OUR TEAM?

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What's it like to work at T-Mobile?
Find out

"One of the BEST places to work!!"

5 stars 5 stars 5 stars 5 stars 5 stars

Former Business Account Executive B2B in Kansas City, MO

Pros

Very exciting industry to be a part of the wireless industry that is changing the way wireless is done!!

Cons

Can't think of any! If you work hard, you'll make really good money!!

Advice to Management

Keep up the good work! You're employees are happy ones!

"Ambitious"

5 stars 5 stars 5 stars 5 stars 5 stars

Current Account Executive in Concord, CA

Pros

Rewarding. You get what you put in . It's simple and when it comes down to it your accountable for your results

Cons

None it's what you put in . It's not for people who aren't self motivated

Advice to Management

On board process needs to be improved

ONE OF THE MOST ETHICAL COMPANIES IN THE WORLD

As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.

EOE Statement

We Take Equal Opportunity Seriously - By Choice T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.